Strategic Marketing: Gospel Onboarding for New Email Subscribers

Try out gospel onboarding using two great tools-ConvertKit and Carrd.co.

I’m a longtime Mailchimp user who finally “converted” to ConvertKit as my Email Marketing Solution. One of the powerful features of ConverKit is tagging. Tagging helps businesses and marketers send subscribers specific content they actually want. With powerful tags, you can segment, sort, combine, and target. For example, you can...
Read more

The Unspoken Reason You & I Struggle with Marketing

We all want to win at marketing. But there is something else we want in our marketing. And it stirs up trouble.

A light bulb went off in my head this week. It illuminated something you and I often wrestle with when it comes to marketing. FYI I’m not talking primarily about marketing tactics. Yes, we could ALL use great marketing help, tips, tricks, and best practices. But we wrestle with something...
Read more

3 Common Web Design Mistakes that Zap Your Site (and Waste Your Money)

Most people pick a pretty template and build a website. Find out how you get zapped by the template.

Web Design Mistakes Zaps are cool in cartoons.  Zaps electrify when they involve bugs and a ‘zapper’. (For those old enough to remember watching  mosquitoes meet their doom at the hands of the back porch bug zapper). But what happens when zaps show up in your web design? I’ll tell...
Read more

Part 3: How to Grow Your Impact Using the 5 Tiers of Customers & Their Journey

Get the best consultant money can buy, for FREE!

Imagine a high-profile consultant. He’s got a 100% success rate. And he just handed you 3 goals guaranteed to grow your impact.  Now imagine his advice cost you nothing. Zilch. Nada. Wouldn’t that be great? No more searching for what to do next. No need to experiment with marketing hacks...
Read more

5 Reasons I’m ‘More’ Thankful for My Clients Than Ever

What so many leaders do is focus on how to gobble up more for themselves. But here’s what I’ve learned from you…

What so many leaders do is focus on how to gobble up more for themselves. (I’ll take 5 bonus points for working “gobble” into line 1 of this Thanksgiving article.) They want more customers for their business. More money from supporters for their non-profit. More people showing up to their...
Read more

Part 2: How to Grow Your Impact Using the 5 Tiers of Customers & Their Journey

If you love simple math that adds up to growing your impact, then you’re going to love this simple formula.

If you love simple math that adds up to growing your impact, then you’re going to love this simple formula. Here it is.  The more you know about your hero’s problem, the easier it is to be the solution + The easiest solution usually wins. You want to win in...
Read more

Part 1: 5 Tiers of Customers

If you’re not using the 5 Tiers of Customers to improve your organization and simplify your marketing, then you must be ok with the status quo while feeling overwhelmed.

If you’re not using the 5 Tiers of Customers & Their Journey to improve your organization and simplify your marketing, then you must be ok with the status quo and feeling overwhelmed. Here’s why. Your audience or customers are on an epic journey. They are hunting for a solution to...
Read more

Part 3: 3 Common Mistakes that Zap Your Website

Most people pick a pretty template and build a website. Find out how you get zapped by the template.

What most people do when creating a new website for their business or organization is 1.) grab a template and 2.) build a website. Look out for Zap number 3: Use one of our nifty templates and build an amazing website for yourself. 4 & 1/2 Challenges to the ‘Pick...
Read more

Part 2: 3 Common Mistakes that will Zap Your Website Design

Zaps are great for cartoons and mosquitoes, but NOT website redesign projects. Check out Zap

Zap. Pow. Bang. Boom. Those were regular appearances on the old Batman and Robin show from the late 1960’s. The show would feature real actors, like Adam West as Batman. But once a fight scene showed up, they’d cut to cartoon animation like the gif above. (Hey, it was daytime...
Read more

Part 1: 3 Common Mistakes that will Zap Your Website Design

Zaps are great for cartoons and mosquitoes, but NOT website redesign projects.

Zaps are cool in cartoons. They can be maniacally electrifying when they involve bugs and a ‘zapper’. (For those old enough to remember watching  mosquitoes meet their doom at the hands of the back porch bug zapper). But you don’t want zaps to show up when you’re redoing your website....
Read more

Win at Marketing

I help you Win at Marketing based on gospel principles.

Multiply your business. Make the world a better place. Join other business leaders with the same passion now »

Subscribe Now » I won't send you spam. Unsubscribe at any time.