Spark, Issue No. 5 (Lessons from Top Podcasts)-5 Counterintuitive Personal Branding Lessons

5 Counterintuitive Personal Branding Lessons from Yvon Chouinard, Founder of Patagonia.

  The prayer request came in two days before Thanksgiving. I was slurping a cup of smooth Columbian coffee when I was politely interrupted. “Hey! Sorry to bother you. Are you going to be there Thursday?” she said with a warm smile.  She’s about my age. Fit and trim, the...
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The One Thing Preventing You from Writing More Blog Articles (And 5 Tips to Fix It)

There is ONE THING stopping you from writing more blog articles for your personal brand. And you can fix it TODAY.

The One Thing Preventing You from Writing More Blog Articles (And 5 Tips to Fix It) “I’m just not a writer.” Ever said that before? The answer is “Yes” for the vast majority in the personal branding space. Sure, there are exceptions. But I’ve found even writers—copywriters and authors—are intimidated...
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Personal Brands Need This More Than Marketing Tactics

Are You Neglecting Who Your Personal Brand Is in your marketing?

Don’t Flush This Out of Your Personal Brand Don’t Flush This Out of Your Personal Brand I grew up in the ’70s. Which means I grew up with full-size urinals. Economy of size and space was not a priority. We weren’t concerned with ultra-low-flush toilets. The government didn’t tell us...
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The Nature of Following (A Reflection on Social Media for Personal Brands)

6 Lessons Learned from social media marketing for personal brands…warning—it gets personal.

With the sun over my shoulder, I pause. My eyes drop down and fixate on the red clay in front of me. I follow the edges. They burst with contrast. Light and dark. Changing on a razor’s edge. Over pebbles, into cracks, everything directly in front of me is blanketed....
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Empathy Has Two Sides in Your Marketing (And One Side Is Devilishly Dark)

The revealing truth about how empathy in marketing can backfire and do harm to your personal brand and your customer

‘Vollent’. (Pronounced, Vō-lent.) Yes, you read that correctly. No, it’s not a typo. It’s the name my International friend took when he came to the States for education. Only later did he discover it’s not an English word or a name…or anything. Instead, it’s a weird mashup of two English...
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Micro No. 3- Can a Sandwich Clarify Your Marketing?

A daily micro lesson for smarter marketing for your personal brand and business.

I eat at Walmart. I’m not proud of it. Well, I should back-up. I go to Walmart to get lunch sometimes. It’s just around the corner from my house. I always park down near the garden center. It’s a little out-of-the-way. But there’s close parking every time. I have headphones...
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Micro No. 2- Avoid Throwaway Marketing ‘Like Never Before’

A daily micro lesson for smarter marketing for your personal brand and business.

It was number two on my list of early morning errands. I’m not including dropping the youngest off at Junior High. With my SAMs Club run complete, I was going to dart into a local hardware store. I’d only been there once, about three months ago. I was returning on...
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Micro No. 1- Timing Is Everything

A daily micro lesson for smarter marketing for your personal brand and business.

Have you ever noticed this in your real-world relationships? A friend or acquaintance who you don’t talk too much reaches out. When your phone chimes, the name catches you by surprise. Butterflies stir in the bottom of your stomach. “Wonder what this is about?” you think first. Then hope pushes...
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12 Things Seminary Taught Me about Killer Content Marketing (that a Marketing Book Never Has)

I preach these 12 Content marketing tips to help personal brands grow. And I learned them at Seminary.

For many personal brands, content marketing conjures feelings of dread and drudgery. There is a sprinkling of writers in the space, but what about the rest of you? What about the ‘non-writers’ in the room? When you think of content marketing, you think of writing. And for you, writing equals...
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How Empathy Helps You Hit a Homerun With Your Marketing Plan (And Why Many Businesses Strike Out)

You short circuit empathy’s power in your marketing plan if you don’t understand empathy’s two-part process

Michael leans back in his office chair, arms folded. A white “World’s Best Boss” coffee mug is parked on the corner of his desk. On the other side of his desk stand Kevin and Andy. They press in with the energy of a Black Friday crowd waiting for the doors...
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