Spark, Issue No. 3 (Lessons from Top Podcasts)-Bossy Metrics And Enjoying Your Business

Are you being bullied by bossy metrics? Find out in the third installment of Spark--a series of musings on top podcasts.

Spark: A Series of Musings on Top Podcasts, Issue 3 Welcome back to another issue of Spark—my musings about marketing, business, life, and the gospel from top podcasts. Here’s how this works. Each issue is a “spark” I get while listening to different podcasts. Each spark is short and sweet,...
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3 of My Favorite Marketing Books—Have You Read Any of These?

Get a clearer understanding of marketing from these 3 marketing books I love.

Malcolm Gladwell has said, “The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.” That got me thinking. There are a million books about marketing. The problem is, I happen to agree with Gladwell. Plowing...
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Spark, Issue No. 2 (Lessons from Top Podcasts)-Can Curb Cuts Change Your Business

The second installment of Spark--a series of my musings on top podcasts about marketing, business, life, and the gospel.

Spark: A Series of Musings on Top Podcasts, Issue 2 Welcome back to Spark: a series of my podcast musings. Here’s how this works. Each muse is a “spark” I get while listening to a podcast…any podcast I present them stream of conscious (not over-thought, not over-edited, not intimidating) They’ll...
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Spark, Issue No. 1 (Lessons from Top Podcasts)-Why I Still Enjoy Client Work

Introducing the first issue of Spark--a series of my musings on top podcasts about marketing, business, life, and the gospel.

Introducing Spark: A Series of Musings on Top Podcasts Early in the summer, I threw out a question to my beloved email tribe. I asked if there was interest in learning from some popular podcasts I listen to. In particular, I wondered if some cliff-note-nuggets of wisdom I gathered from...
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Embarrassingly Easy Instagram Hack to Post from your Computer

Learn how embarrassingly easy it is to post to Instagram from your computer using this simple hack.

Instagram Is Insta-Fun Instagram is fun. You may use it to… promote your business or brand,  peer into the lives of celebrity dogs,  post candids of mullets or rat tails or make up for all the likes you never got in high school. But Posting to Instagram Only from Your...
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Look More Professional Using Google Apps for your Email, Not Gmail

Learn how easy it is to use Google Apps to get your business or personal brand email using your domain name.

Why You Should Stop Using Gmail for Your Personal Brand or Business Email. You’re stuck with it. Like it, love it, or hate it. Email is part of your business or personal brand.  Tons of personal brands and businesses use Gmail (or a Yahoo or Hotmail account). You grabbed a...
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Unbelievable Branding Lessons from an Atheist

Learn how your brand either builds a bridge or burns a bridge with your customers.

Branding is an enigma for too many personal brands and small-to-medium businesses (SMB). To wake my clients up to the god-like power of branding, I use this statement a LOT. (Because it’s true. And attention-grabbing!) Your brand is either building a bridge or burning a bridge with your audience. Your...
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Grandma’s Foolproof Marketing Recipe

Learn the 6 ingredients you need to make your marketing so delicious customers always bite

Who can resist Grandma’s famous recipe? I can’t. I gave in again last week. Here’s how I succumbed… The Same-Old Dog and Pony Show, Right?… Cosmo’s bowl was empty. And so was the clear, plastic food container left of the bowl. Cosmo is our golden doodle.  Time for another routine...
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3 Productivity Apps to Grow Your Marketing And Grow in the Gospel

Learn how to set up 3 Amazing Productivity Apps to Up Your Marketing

Me and productivity apps. Oh boy. I’ll admit it. I’m not prone to throwing fists. But the one person I want to sucker punch is the “uber-productive” business leader. Sure. It would be a punch fueled by envy. But maybe I could play catch-up while he gasped for air. Yikes,...
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Converting Browsers to Buyers with a Good News Website

Get your free guide and get your website converting more customers into buyers by giving them good news.

Everybody loves good news! But Too Many Businesses Don’t Know How to Share It On their Website… …And They’re Leaving Potential Customers Confused. First impressions are critical. Your website’s homepage is often the first point of contact for prospective customers and clients. You want to make a great first impression....
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