You short circuit empathy’s power in your marketing plan if you don’t understand empathy’s two-part process
Michael leans back in his office chair, arms folded. A white “World’s Best Boss” coffee mug is parked on the corner of his desk. On the other side of his desk stand Kevin and Andy. They press in with the energy of a Black Friday crowd waiting for the doors...marketing planmarketing strategyseries16
The Dressing Room Affect Is A Deal Breaker for Your Brand Strategy
Are you going to change?, my wife asks. Her five powerful words—though shaped in the form of a question—pack a punch. The look on her face shows concern as she asks. The tone of her voice betrays any attempt to hide her intent. Like a leap off the high dive...brandingbrand strategyseries17
What is the one thing that trumps all others and makes your marketing plan magnetic?
One ingredient is essential if you want an effective marketing plan. One. I’m convinced it trumps all others. “What? You’re crazy dude!” Hold up. I get crazier. (For the record, I call it “boldness” in my mind. Makes it easier for me to stomach as I write this. Because I...marketing planmarketing strategyseries16
True confessions from my recent Mastermind Meetup with a Spark mashup from a favorite podcast.
11-year-old Clark wanted to know, “Why did you do this to my mother?” 46-year old me wanted to know, “Why am I doing this to myself?” Those sound like two unrelated questions. They are not. So what’s the common thread connecting the two? To answer that, I must share...podcastingReply All podcastmarketingmetricsspark
Are you being bullied by bossy metrics? Find out in the third installment of Spark--a series of musings on top podcasts.
Spark: A Series of Musings on Top Podcasts, Issue 3 Welcome back to another issue of Spark—my musings about marketing, business, life, and the gospel from top podcasts. Here’s how this works. Each issue is a “spark” I get while listening to different podcasts. Each spark is short and sweet,...podcastingReply All podcastmarketingmetricsspark
Get a clearer understanding of marketing from these 3 marketing books I love.
Malcolm Gladwell has said, “The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.” That got me thinking. There are a million books about marketing. The problem is, I happen to agree with Gladwell. Plowing...booksresourcesmarketingmarketing strategyseries15
The second installment of Spark--a series of my musings on top podcasts about marketing, business, life, and the gospel.
Spark: A Series of Musings on Top Podcasts, Issue 2 Welcome back to Spark: a series of my podcast musings. Here’s how this works. Each muse is a “spark” I get while listening to a podcast…any podcast I present them stream of conscious (not over-thought, not over-edited, not intimidating) They’ll...podcasting99% Invisible podcastmarketingfreelancerspark
Introducing the first issue of Spark--a series of my musings on top podcasts about marketing, business, life, and the gospel.
Introducing Spark: A Series of Musings on Top Podcasts Early in the summer, I threw out a question to my beloved email tribe. I asked if there was interest in learning from some popular podcasts I listen to. In particular, I wondered if some cliff-note-nuggets of wisdom I gathered from...podcastingSerial podcastmarketingfreelancerspark
Learn how easy it is to use Google Apps to get your business or personal brand email using your domain name.
Why You Should Stop Using Gmail for Your Personal Brand or Business Email. You’re stuck with it. Like it, love it, or hate it. Email is part of your business or personal brand. Tons of personal brands and businesses use Gmail (or a Yahoo or Hotmail account). You grabbed a...emailgoogle appsgmailbrandingmarketing strategyseries13