Part 2: Simplify Your Marketing by Owning the 5 Tiers of Your Customer's Journey

If you love simple math that adds up to growing your impact, then you’re going to love this simple formula.

If you love simple math that adds up to growing your impact, then you’re going to love this simple formula. Here it is.  The more you know about your hero’s problem, the easier it is to be the solution + The easiest solution usually wins. You want to win in...
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Part 1: Simplify Your Marketing by Owning the 5 Tiers of Your Customer's Journey

If you’re not using the 5 Tiers of Customers to improve your organization and simplify your marketing, then you must be ok with the status quo while feeling overwhelmed.

If you’re not using the 5 Tiers of Customers & Their Journey to improve your organization and simplify your marketing, then you must be ok with the status quo and feeling overwhelmed. Here’s why. Your audience or customers are on an epic journey. They are hunting for a solution to...
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Part 3: 3 Common Mistakes that Zap Your Website

Most people pick a pretty template and build a website. Find out how you get zapped by the template.

What most people do when creating a new website for their business or organization is 1.) grab a template and 2.) build a website. Look out for Zap number 3: Use one of our nifty templates and build an amazing website for yourself. 4 & 1/2 Challenges to the ‘Pick...
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Part 2: 3 Common Mistakes that will Zap Your Website Design

Zaps are great for cartoons and mosquitoes, but NOT website redesign projects. Check out Zap

Zap. Pow. Bang. Boom. Those were regular appearances on the old Batman and Robin show from the late 1960’s. The show would feature real actors, like Adam West as Batman. But once a fight scene showed up, they’d cut to cartoon animation like the gif above. (Hey, it was daytime...
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Part 1: 3 Common Mistakes that will Zap Your Website Design

Zaps are great for cartoons and mosquitoes, but NOT website redesign projects.

Zaps are cool in cartoons. They can be maniacally electrifying when they involve bugs and a ‘zapper’. (For those old enough to remember watching  mosquitoes meet their doom at the hands of the back porch bug zapper). But you don’t want zaps to show up when you’re redoing your website....
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Putting It All Together

Part 5-A Clear Plan Can Make or Break Your Impact

Marketing, Putting it All Together for Big Impact Your clear plan is starting to round out. You’re much closer to growing your impact. Now it’s time to put it all together. Your 1-2 Punch Marketing Elizabeth Barrett Browning wrote, “How do I market thee? Let me count the ways.” Er…something...
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Building Out Your Clear Plan

Part 4-A Clear Plan Can Make or Break Your Impact

Building Out Your Clear Plan I hope you feel proud of yourself today. By completing the steps thus far, you should now have a foundation for a clear plan. And that’s important. Now, let’s build on that foundation… Branding. I know, what the heck is it…really? Here is what you need...
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It’s Not Me. It’s You.

Part 3-A Clear Plan Can Make or Break Your Impact

It’s Not Me. It’s You. When you’re dating, you never want to hear, “It’s not you. It’s me.”  When you start dating someone, you’re trying to find out if the person is a good fit for you. Does he make you laugh? Does she have the same values as you?...
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Empty the Silos

Part 2-A Clear Plan Can Make or Break Your Impact

Empty the Silos Here is a common problem I see with organizations: they have no big picture tying together their marketing, messaging and brand. The website says one thing, the brochure says it another way. People within your organization describe you and what you do differently. It’s like 10 first-time chefs...
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You Know You Want It

Part 1-A Clear Plan Can Make or Break Your Impact

Today is the inaugural (kind of) weekly article to help you grow your impact. Why ‘kind of’ weekly? Here’s why: Each article will be part of a short series around a particular topic to keep them bite size and helpful (typically a 3–5 part series). There may be a short break between...
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