3 Common Web Design Mistakes that Zap Your Site (and Waste Your Money)

Most people pick a pretty template and build a website. Find out how you get zapped by the template.

Web Design Mistakes Zaps are cool in cartoons.  Zaps electrify when they involve bugs and a ‘zapper’. (For those old enough to remember watching  mosquitoes meet their doom at the hands of the back porch bug zapper). But what happens when zaps show up in your web design? I’ll tell...
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5 Reasons I’m ‘More’ Thankful for My Clients Than Ever

What so many leaders do is focus on how to gobble up more for themselves. But here’s what I’ve learned from you…

What so many leaders do is focus on how to gobble up more for themselves. (I’ll take 5 bonus points for working “gobble” into line 1 of this Thanksgiving article.) They want more customers for their business. More money from supporters for their non-profit. More people showing up to their...
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Simplify Your Marketing Plan by Owning the 5 Tiers of Your Customer's Journey

If you’re not using the 5 Tiers of Customers to improve your revenue and simplify your marketing plan, then you must be ok with the status quo while feeling overwhelmed.

If you’re not using the 5 Tiers of Customers & Their Journey to improve your organization and simplify your marketing, then you must be ok with the status quo and feeling overwhelmed. Here’s why. Your customers are real people like you on an epic journey. They are hunting for a...
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3 Common Website Mistakes that will Zap Your Website Design & Your Website Conversions

Zaps are great for cartoons and mosquitoes, but they are NOT great for a converting website.

Zaps are cool in cartoons. They can be maniacally electrifying when they involve bugs and a ‘zapper’. (For those old enough to remember watching  mosquitoes meet their doom at the hands of the back porch bug zapper). But you don’t want zaps to show up when you’re redoing your website....
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Do You Have a Successful Marketing Plan or a Piece-meal Marketing Maze Stored in Silos

A Clear Plan Will Make or Break Your Marketing Effectiveness

Today is the inaugural article to help you Focus first. Act second. Grow fast. I’m going to teach you How to Market Smarter. Here’s why: Marketing paralyzes too many personal brands and businesses. You feel overwhelmed by the number of marketing choices and channels. Marketing without a simple, clear, marketing...
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New Website: For You, from Me (Robby Fowler)

Get Smarter Marketing Strategy for your personal brand and business from my new site.

Excited to launch a new website from me to you—the new Robby Fowler site! I’m certain the new site will eclipse the old. (Comedy is all about timing…because I launched this near the solar eclipse of 2017.)  This whole thing started with me wanting to bring 18 years worth of...
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