[The test dummy is] the “average” 40-year-old, 155 pound, Caucasian man. Everything from the standard for office temperature to recommended drug dosages are designed with him in mind. He influences traffic patterns and pocket size, piano keys and voice recognition software, public restroom access and video game characters. Much of the world has been constructed around his needs, habits, and ideas of comfort; much of the data about the world has been gathered based on the ways he alone exists in it — leaving everyone else out of the equation.—E. CE MILLER from Bustle
Picture someone who has different goals than you. Someone with a different cultural background than yours. Someone of the opposite gender or from the other side of the street.
Radically empathize with your customer.You’ll be a better marketer because of it. More importantly, you’ll be a better human.