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The gospel is packed with beauty. From every angle, there is more and more good news. It’s inexhaustible good news.

This means, the possibilities for how the gospel can flavor our marketing are endless.

I wonder what would happen if we took a moment to:

  • Reflect on the beauty of the gospel,
  • Asked the Spirit for help, 
  • Wrote down what particular beauty came to mind,
  • And then looked for one way to work that into our marketing?

That doesn’t sound too hard or crazy, right? In fact, it sounds refreshing.

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Here’s an example of how that’s worked in my own marketing.

I Heard An Audible Voice…

There was no denying it. I heard an audible voice. Which makes sense, because I was listening to a book on Audible. (Hey, I got your attention, right!?)

The dulcet tones filled my headphones. I was listening to the audiobook by Ann Handley called Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content, read by of Cynthia Barrett.

When I heard the statement, it jumped out of the headphones. (I’m making ‘it jumped out of the headphones’ synonymous with ‘it jumped off the page.’)

It stopped me in my hammock. You see, I’m an incessant rocker. Not head-banging, creepy, possessed, screaming-violent-lyrics rocker. Nope. Rocking-chair rocker. I turn anything into a rocking chair. It’s bad. Like my wife thinks I have a problem rocker. Close friends make fun of me rocker.

So I was swinging in the hammock when I heard this phrase from Ann Handley’s book. It stopped me in my hammock. I put my foot down. Hit pause. The gospel connection was undeniable.

Check Out The Phrase That Stopped A Lifetime Rocker…

The phrase that grabbed me and slapped me across the face was…

A pathological empathy for your audience

The author’s suggestion was, if you want to write great content, then develop a pathological empathy for your audience.

That phrase is drenched in gospel. Soaked. Saturated.

The minute I heard it, gospel synapsis went off like fireworks in my brain.

“Drawn To Redemption by the Grace in His Eyes”…

The heading above is a wonderful lyric from the John Mark McMillan song How He Loves Us made popular by The David Crowder* Band (go Baylor!). The line captures the pathological empathy found in Jesus.

Unlike any other, Jesus has a pathological empathy for me. 

A heaven-leaving kind of…
A willingly-giving-up-cosmic-power-letting-go kind of…
A coming-to-me-even-though-I’m-an-enemy kind of…
An entering-into-my-human-condition kind of…
A facing-my-same-temptation-and-prevailing-on-my-behalf kind of…
A-taking-responsibility-for-my-treason kind of…
empathy!

That is pathological. Beautiful. Wonderful. Winsome.

Gospel Marketing Strategy PDF Download icon

Good News

I’ve put everything you need in this free PDF. Download the Guide Now ».

Pathological Empathy For My Audience Is My Rally Cry And The Seasoning for All My Marketing

All of my copywriting, marketing strategy, branding, design work, and client interaction is now flavored by that gospel reality.

Not surprisingly, this mindset can turn otherwise mundane tasks, like writing email copy, into a mini-worship experience.

As I stop to consider my audience, to deeply empathize with them, I am always reminded of Jesus’ empathy and love for me.

He is good news. And I don’t know anyone who can’t use more good news!

Let the Gospel Flavor Your Marketing

Mix in some gospel seasoning in your own marketing. Download this PDF guide. I’ve put together a short exercise to help you reflect on the gospel and connect it to your marketing. Think of me as a ‘marketing pastor’ helping to point you to Jesus.

Gospel Marketing Strategy PDF Download icon

Good News

I’ve put everything you need in this free PDF. Download the Guide Now ».

Gospel Flavored Marketing Guide

Download this free PDF resource.

Mix in some gospel seasoning in your own marketing.

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