Excited to launch a new website from me to you—the new Robby Fowler Design site! I’m certain the new site will eclipse the old. (Comedy is all about timing.) 

This whole thing started with me wanting to bring 17 years worth of experience to your inbox through weekly articles. But my previous site wasn’t setup for that. So, new site to the rescue.

Here’s how the new Robby Fowler Design website will help you grow your impact even more.

  • Free weekly Articles: Like FREE vitamins to help you grow your messaging, marketing & brand. (Because you’re an “RFD insider”, you’ll get these right in your inbox. Look for them starting next week!)
  • New ‘Services’ Section: Take a closer look at how we can partner together to grow your impact. From the ‘Full Suite’ to Coaching, I’m here to help you grow.
  • Home, Refined: Tidied up the home page so you can get an even better picture of how to grow your impact with RFD.

Want a Geek-Peak Under the Hood?

If platforms and frameworks strike your fancy, here’s a quick look at what went into the new design.

Jekyll Platform

I took a dive into a new pool—Jekyll. Jekyll is a simple, blog-aware static site generator. That means it spits out static html files. No databases or plugins or widgets or server code. Here’s why I went with Jekyll.

  • Custom Design: I can custom-code every pixel of the design (no themes).
  • Static Site: Static sites are super fast and there’s NO risk of hacking (sorry WordPress).
  • Easy Development: I can build and test everything on my local machine, then push it to my web host.
  • Blogging Built-in: Perfect for launching the new “Articles” (blog) section of my site.

Bootstrap 4 Beta Framework

Right in the middle of my development, Bootstrap released a new Beta version of 4. After squashing several migration bugs, I moved from Alpha 4 to Beta 4. Here’s what I like about Bootstrap Beta 4 framework.

  • Flex is native. This makes responsive layout much easier. This alone was worth the headache of transitioning mid-stream.
  • Bootstrap Utilities mean I do less individual scss styling. Adding padding, centering blocks, hiding elements on smaller screens…It all gets done in the html (not the style sheet). All this cuts down on css file size. And that equals speed…again.
  • It’s new. I like new.


I’m on Amazon S3 with SSL and Cloudfront. (I just threw up a little bit in my mouth at the jargon.) Here’s the skinny on the tech talk.

S3 = Amazon’s cloud-based storage.

  • It’s in the cloud, and that’s fancy. 
  • It’s dirt cheap, and that’s…cheap.
  • It’s reliable web hosting, and that’s peace of mind.
  • It’s freakin’ Amazon, and that’s good enough for Amazon.

SSL = ‘https://’ meaning a Secure Website (nifty lock icon included)

  • My website is now secure, so toss your wallet on the coffee table and relax.
  • Google and other search engines reward secure sites (and punish unsecured sites).
  • SSL cost $0.00, right inline with my budget.

Cloudfront = Content Delivery Network

  • A Content Delivery Network (CDN) means my stuff gets stored on a ‘server near you’…and that equals speed.
  • Fast, fast, fast is Good, good, good.
  • Cloudfront gives me speed for pennies.

In the end, I’m excited to serve you better. Take a look around. Let me know if you run into any problems. Share it with anyone who is part of something great and wants to grow his or her impact. And keep your eyes on your inbox. Vitamins are coming!

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