Your brand is either building a bridge or burning a bridge with your audience.
Good branding helps your customer feel more like the kind of person they want to be.
Famous Brands & The Identity They Promise
Here are a few examples of brands helping their customers become better versions of who they want to be:
Johnson & Johnson helps parents care for their newbornsLego helps little (and big) kids express creativityNorth Face helps explorers find their adventure and enjoy creationNike activates people who want to take charge of their health
Don’t be hard of heart. Change your mind about the power of your brand. You can use your brand to attract the kind of people you enjoy serving.
Repent & Believe in Your Branding Power
Use your branding wisely. Steward it well. Use it for good. Build a bridge.