Sidenote: Research shows your highest open rate is your first welcome or onboarding email.To do this in ConvertKit, you create “link triggers.” When a subscriber clicks a link, ConvertKit can add a tag to his/her profile.Here’s the catch. The link has to point somewhere. It has to go to a public web page. It doesn’t work like a checkbox on a survey or form.But who has the time or energy to go create three new pages on your website? Especially when they are really just placeholders. You just need a link to trigger the ConvertKit…uhm…trigger.This is where Carrd.co comes to the rescue. If you’ve not heard of or used Carrd.co yet, you must! I’ll even say, ‘your welcome’ in advance. Carrd.co is flat-out smooth. Beautiful. Fast. Simple. Responsive. Perfect. Inexpensive. Landing pages.Here’s how you use Carrd.co to crush step 2.Create a new landing page on Carrd.co. Start with one of Carrd’s amazing templates. Use the easy interface to quickly ‘brand it up’. Add your brand logo and colors. Put a clear heading so users know why they’re on this page. Mine says, “Your Topics & Interests”.Create 3 section breaks. In Carrd, these function like ‘pages’…but better! You can have several ‘sections’ on your Carrd landing page. But only 1 section shows at a time. This means you can use Carrd to build a single page for all three of your options from Step 1. And you can do it in minutes.Give each section a name corresponding to your three options from Step 1. Users don’t see the section name. Rather, this lets you point directly to a single section. It works like an anchor tag in html. Think ‘yourdomain.com/#section’. So you’ll end up with:
- yourdomain.com/#section1
- yourdomain.com/#section2
- yourdomain.com/#section3
Up Your Game with These 5 Pro Tips for Carrd.co
Use your own domain. (I’ll show you how easy it is in the video.)
- Snag a cheap pro plan on Carrd.co. It’s totally worth it! (FYI I get no kickbacks from the recommendation.)
Add your logo icon to the site settings (under Publish this site). Carrd will use it as a favicon for a nice branding touch.Add your Google Analytics ID for tracking.Don’t forget your site title and description.Don’t let those tips frighten you. They’re icing. You can serve your new subscribers without them. Plus the free resource at the end includes an easy-to-follow video.Step 3: Setup Your ConvertKit Sequence Email & Automation
Now you’ve got your three options for new subscribers. And you’ve created a brilliant landing page with three sections that act like ‘pages’—one for each option. Let’s get this thing firing so we can serve our new friends!Head over to ConvertKit. Create a new sequence (or modify your existing onboarding sequence). Create a simple welcome email and give your new subscriber 3 options for what happens next.For each option, create a link trigger. This is where your subscriber can choose what he/she thinks would serve best. It will look something like…Welcome…Choose what happens next…Send me [option 1] (trigger link to Carrd.co yourdomain.com/#section1)I’d love more info about [option 2] (trigger link to Carrd.co yourdomain.com/#section2)Sign me up for [option 3] (trigger link to Carrd.co yourdomain.com/#section3)
Use the link triggers in ConvertKit to assign tags. Then use those tags to segment or filter your automation and follow-up accordingly.Here’s a quick summary of how this life-giving brand approach works for you and your subscriber.How It Brings Good News for Subscribers
Subscribers join your list and get a welcome email from you.The email gives them 3 choices.They click the option (link trigger) that serves them best.The link takes them to a beautiful landing page confirming their choice (e.g. Thanks! You chose [blank]. Here’s what will happen next.)They go on with their busy schedules excited about the help coming soon.
How You Take the Position of “Life-Giving Brand” with New SubscribersSubscribers join your list and get a welcome email from you.The email gives them 3 choices.They click the option (link trigger) that serves them best.The link trigger assigns tags.You use those tags to kick off an automation based on their choice (without lifting a finger).You go on with your busy schedules excited about the opportunity to serve your new subscriber.
Another Win for Life-Giving Brands
Once again, the life-giving brand approach is a win/win equation. This approach to onboarding adds some life-giving seasoning. You get to put your subscribers’ needs above your own. You get to adopt the posture of ‘servant’. And that always blesses your subscribers.PS There is a way to do something similar using Mailchimp and custom forms with hidden fields. But it’s more tedious and tricky for normal, busy business leaders like yourself! Just keepin’ it real.