Essential Marketing Resources for Your Personal Brand

Here are the resources I trust, use, and recommend for my own clients. Note: some links are affiliate links. I may receive a commission from purchases made through my website at NO additional cost to you. Feel free to contact me about any of my recommendations.

Website Platforms & Website Hosting

Here are the website platforms I use and recommend.

Squarespace [Link]

Squarespace is a DIY hosted platform great for small-to-medium-sized websites. Helpful marketing options include:

  • Blogging
  • Podcasting (easily submit your podcast to iTunes)
  • Ecommerce, shopping, shipping, inventory, and built-in Email marketing to communicate to customers
  • Email list building with built-in MailChimp integration
  • Built-in forms and Google Doc integration
  • No updates, plugins, or security issues for you to manage

Squarespace Example Sites I Created with My Clients

Wordpress

Wordpress is a go-to standard for medium-to-large websites. Wordpress requires more technical expertise but offers a variety of options to empower your marketing, like:

  • Hugely popular for blogging and content marketing
  • Plugins to do everything from podcasting to ecommerce to email marketing integration with Mailchimp, Convert Kit
  • Themes of every size and shape
  • Large support community and development firms who design nothing but custom Wordpress sites

Wordpress Hosting

I put all of my clients on one of these three hosting platforms:

  1. Cloudways
  2. Flywheel
  3. Siteground

Wordpress Example Sites

Here are few Wordpress sites I created or collaborated on with clients.

Tilda [Link]

Tilda is a lesser-known hosted DIY solution. It is one of my favorites for personal brands and non-profits. There are a variety of options to empower your marketing and business, like:

  • Hugely popular for blogging and content marketing
  • Plugins to do everything from podcasting to ecommerce to email marketing integration with Mailchimp, Convert Kit
  • Themes of every size and shape
  • Large support community and development firms who design nothing but custom Wordpress sites

Tilda Example Sites

Here are few Tilda sites I created with clients.

Carrd (Landing Pages)[Link]

Carrd is a beautiful, simple, landing page builder at a killer price. I use it all the time.

Carrd Example Landing Pages

Here are few Carrd landing pages I created with clients and for my own businesses.

Email Marketing

Email

This is my preferred app for checking my email. I host my email on Google G-Suite and but use this email client (not the default Gmail client). I use this on my Mac and my iPhone.

  • Polymail (plays great with Gmail and Google Apps)
  • I also use Sane Box to help keep my inbox sane. It’s worth every penny.

Social Media Management

  • Agorapulse (schedule, publish, and reply all-in-one)

Productivity Apps

I use these apps everyday to help run my business and serve my clients.

  • Notion (Organize ALL my business, projects, and more here. Even replacing my longtime Evernote account.)
  • Dropbox (For ALL file storage and client files)
  • Evernote (To store notes, research, clippings, and anything I need to remember)
  • Workflowy (To capture ideas and create focused outlines for articles, projects, podcasts, client meetings, and way more)
  • Google G-Suite (Google Drive, Email, and way more. I put ALL my clients email on G-Suite.)
  • Privacy (I create custom, secure Credit Cards for online purchases, software or app trials, subscriptions, etc.)

Time Timer (8" version) [LINK]

I just added this to my productivity toolbox. I LOVE IT! I use it for personal work, client coaching, meetings, kids study time, and more.

Marketing Books

Here’s a blog article detailing why I love these books, along with a key quote from each one.

All Marketers are Liars (Tell Stories) by Seth Godin [Link]

Building a StoryBrandby Donald Miller [Link]

Ogilvy on Advertising by David Ogilvy [Link]

Never Split the Difference by Chris Voss (with Tahl Raz) [Link]

Gospel Books

These are my favorite resources for endless grace and good news…

The Prodigal God by Tim Keller [Link]

God’s Lavish Grace by Terry Virgo [Link]

A Meal with Jesus by Tim Chester [Link]

Things I Love

Here are a few other things I love and use.

  • Brandless (Fantastic online store. Fantastic company!)