It’s…timing. The eve of the trial can be a magical time. Samuel Johnson said, “The process of going to trial concentrates a man’s mind wonderfully. A clarity descends. Sometimes you learn something about your case you didn’t see before.”
What a great quote! Even if, like me, you have no idea who Samuel Johnson is, you get it.
You can relate. Am I right? You get it. The night before a big presentation or sermon. The night before a big game. The night before a big pitch or sales meeting. Something about that moment brings a sense of clarity and focus.
Maybe it’s the fact of moving from theory to practice. Maybe it’s the impending move of taking this idea out your brain and placing it in front of other people.
Whatever it is…it most definitely IS!
My Spark? I Still Enjoy Client Work (Or to reduce it to a principle, Gratitude)
What sparked for me was this thought.
After 18+ years, I still enjoy client work. Working with real clients ‘concentrates a man’s mind wonderfully. A clarity descends. I always learn something I didn’t see before.
Whether it’s something I read on a blog, learned from a “Guru Marketer”, or saw someone else do, client work clarifies what’s truth.
Working with real clients and their real businesses and brands…
Separates the wheat from the chaff in my own practicesHelps me discover new approachesKeeps me humble and groundedAlways improves every one of my processesPushes me furtherTeaches me more than any book, course, or conference ever could
The spark is akin to the veteran quarterback. Every new season brings the same question. “How long do you plan on doing this?” The response is always a version of this: “As long as I still love competing.”
The veteran quarterback knows there are no substitutions for the clarity and focus you get headed into game day.
I still enjoy client work. For me, each client means another game day. And for that, I’m grateful.
What about you? Email me back with your ‘sparks.’