Robby Fowler Articles

Rekindling Your Content Marketing Drive: It's Time for a Reboot! (6 Content Marketing Challenges, pt 4)

Are you a consultant, coach, creator, or solopreneur looking to level up your content marketing game? Do you find yourself facing challenges and struggling to create a solid content plan? Look no further! In this blog post, we'll explore the six key challenges that often hinder content planning and marketing strategies, and more importantly, we'll provide practical tips on how to overcome them. So buckle up and get ready to reboot your content marketing drive!

Challenge #1: Feeling Dissatisfied with Your Content Marketing Journey

Let's face it, many of us often feel like we're falling short in our content marketing efforts. We want to do more, create better quality content, and see better results. The key to tackling this challenge is having a simple plan that is both doable and connected to a compelling goal. This plan should be accompanied by accountability to ensure you stay on track. So, ask yourself, if your content marketing was a success, what big audacious goal could it help you reach in two years? Set that goal and let it drive your content creation process.

Challenge #2: Charting Your Course - Where Are You Headed Next?

In order to have a successful content strategy, you need to determine your direction for the next quarter. Are you planning to launch something big, like a new product or service? This is what we call a "big rocks quarter." On the other hand, if you're in a phase of maintaining and improving your current offerings, you're in a "tiny pebbles quarter." Knowing your course will help you align your content creation efforts accordingly.

Challenge #3: Finding the Right Content Ideas

One of the most common challenges is coming up with fresh content ideas consistently. To overcome this, identify your three to five content pillars, which are the main topics or subject matters you want to focus on. These pillars will serve as a framework for your content and establish you as an expert in your field. By doing so, you'll experience less pressure in figuring out what to say and have a clearer path for creating valuable content.

Challenge #4: The Channel Challenge - Choosing Your Content Medium

Now that you have your content pillars, it's time to decide on the medium that comes most naturally to you. Do you enjoy writing, creating videos, or recording audio? Each of these channels has its unique advantages, so choose the one that aligns with your strengths and preferences. Remember, creating content should be enjoyable and sustainable for you.

Challenge #5: Connecting with Your Audience on the Right Channels

When selecting the channels to connect with your audience, take into consideration your own preferences and their preferences. It's essential to pick channels that resonate with both you and your target audience. Avoid forcing yourself to use a channel that you don't enjoy just because it's popular. Consider where your audience spends their time and tailor your content to those platforms.

Challenge #6: The Creator Challenge - Embracing Your Unique Style

Every content creator is unique, and there is no one-size-fits-all approach to content creation. Embrace your own style and don't be afraid to differentiate yourself from the crowd. Whether you're a writer, a video creator, or a podcaster, let your personality shine through in your content. Celebrate your uniqueness and connect with your audience authentically.

Why You Should Care

As a personal brand, your content marketing strategy is crucial for building a strong online presence and attracting your target audience. By overcoming these six content marketing challenges, you'll be able to create valuable content that resonates with your audience, establish yourself as an expert, and ultimately grow your brand. Don't let these challenges hold you back. Take the necessary steps to reboot your content marketing drive and watch your personal brand thrive!

Remember, the key to success lies in having a simple plan, setting audacious goals, and connecting with your audience through channels that align with your strengths and their preferences. So, what are you waiting for? Get started on your content marketing journey today!


Join us in the next blog post as we delve into the creator challenge and explore how to unleash your unique creative powers. Stay tuned and build a life-giving brand!