Build a life-giving brand.
The Life-Giving Brand Manifesto
by Robby Fowler
If there's one thing I've learned over the past twenty years working with personal brands, being in corporate America, and serving as a pastor—we all need help.
I've developed seven core beliefs that shape how I help others, what I help them become, and why I do it.
Read through the manifesto. Decide what kind of brand and business you want to create. Don't let your business frankenstein you!
Let me know if this resonates with you or I can help you build a life-giving brand.
I've developed seven core beliefs that shape how I help others, what I help them become, and why I do it.
Read through the manifesto. Decide what kind of brand and business you want to create. Don't let your business frankenstein you!
Let me know if this resonates with you or I can help you build a life-giving brand.
Embrace Limits vs The Allure of ‘More’
Life-giving brands don’t over promise. They not only set limits, they embrace them. Limits are a gift. The allure of 'always more' is an empty promise for you and your customers.
Healthy Leaders Lead Healthy Brands.
Brands aren’t animate. They are created by humans and should serve humans. Don’t grow your brand while neglecting your own growth as the leader.
Success Together vs Success At Another’s Expense.
Life-giving brands don't pursue success at the expense of others, especially their customers. Life-giving brands offer you, the leader, success AND your customers success.
Slow to Blame and Quick to Own.
Life-giving brands are slow to blame. Slow to blame circumstances, vendors, or ‘troublesome customers.’ Instead, life-giving brands take ownership and responsibility. They even take responsibility beyond themselves when possible.
Principled FOR Profit, Never Profit Over Principled.
Life-giving brands are principled and purpose-driven for a profit—unashamedly. They seek never to compromise principles or purpose in the pursuit of profit.
Built on Wisdom vs Law.
Life-giving brands value wisdom. Wisdom is forged over time and with intentional effort. Wisdom is more than knowledge, it’s knowledge applied as a skill for living. Law is expediency—just tell me what to do, give me the answer now.
Lift Burdens vs Exchange Burdens.
Life-giving brands are fierce in their commitment to lift burdens from their customers. They seek to 'release' and make life lighter. Life-giving brands do not simply exchange one burden for another with their customers for gain.