To create a thriving personal brand website, you've got to do more than get a website up.
Think about it like this…If I gave 100 consultants, speakers, and coaches a bike frame, 2 flat tires, an air pump, and a wrench; then I said, “meet me 1 mile down the road for a BIG prize"…sooner or later most would figure it out.
They'd manage to get the two tires on the bike frame, air them up, and start peddling.
Now imagine this…
I had 5 killer clients with me a mile up the road. Each one ready to buy—to hire a consultant, coach, or speaker that day.
They're staring at 72 sweaty, disheveled candidates crowded around them.
Who do they choose?That's what it's like to get over the initial hurdles of creating a website:
- Navigating the techie stuff
- Taming the website builder
- Plugging some words into blocks on a template
Remember what we said…Eventually most anyone can figure it out…or pay some chump to do it for them. Just like the bike analogy, having a personal brand website just puts you in the herd of a 1000 other cows.